"An illuminating will never look at the classified section of the newspaper in the same way again."

Chicago Sun-Times

"Sara Bader has produced one of the most delightful and original history books to come along in a while. Bader intuitively understands that the real stuff of history is people's everyday lives and she sets out to find it."

Calgary Herald

"Classifieds possess a fascination all their own; whole newspapers and books can be made of them. And that is what makes Bader's collection of American classifieds such a wonderful find. Strange Red Cow is quirky and entertaining, but it is also something more: It heralds a new genre in overlooked history."

The Village Voice

"...highly recommended for those with interests in Americana and material culture."

Library Journal

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